Beer and Diapers?

I am frequently shocked by information that Prof Runte shares with us, but when he told us about putting diapers with beer in order to increase beer sales I was BLOWN OUT OF THE WATER!! Now in previous blogs and discussions I have had some debate about how much others really care about everyone else. I think that people have our best interest in mind, now maybe the 7-11 was having the best interest of men who didn't want to be seen as whipped in mind. I find it weird that a 7-11 has done their research about stuff like this. It is a 7-11, isn't it just the quick stop for when you need something quickly?
The factor that the connection between diapers and beer was made is weird. Who would think that this would have a connection?!? Maybe that is the handiness of having computers, so that they can make random connections. Runte also discussed how every time we use our Safeway card they get information about what we purchase and then try to make connections with it. I am trying to think of anything that I always purchase and what is near it. I don't think that I am a mass consumer so I don't have a huge effect on what is advertised near where, but I must admit, sometimes I do grab something because it is near one of my normal items(but that is more about what I am craving! than handiness).
Beer and diapers?!?! It still doesn't make sense to me. Alcohol and pop, yes, that makes sense, or the gum and candy bars right near where you pay for your gas. I wonder what other crazy connections can be made from random items being purchased together. Is there a book that has these crazy connections? I think Freakonomics by Steven D. Levitt and Stephen J Dubner may do this but I haven't actually had a chance to read it.
Beer and Diapers? what is next?? Flashy purses and 2% milk?